Add the cold butter one piece at a time, about every 10 seconds. (I like to keep some in the refrigerator while I'm adding pieces to ensure that the butter stays cold) until all the pieces are added.
Barely adapted from The Cake Bible
*Be careful not to overbake since every oven is different. Know your oven.
*This recipe is written for a 6" three layer cake - please make sure to increase the baking time to around 28-30 minutes and amount of frosting per layer if you are making this into an 8" two layer cake.